Quotes from the movie "Jobs"
You’ve gotta have a problem you want to solve, a wrong that you wanna right and it’s gotta be something you're passionate about otherwise you won’t have the perseverance to get you through
We can’t look at the competition and say we’re gonna do it better, we have to look at the competition and say we’re gonna do it different
— Jobs movie (2013)
Twitter has a good ad setup, in my opinion, in that ads don't interfere with the overall aesthetic of the feed and you have the "I don't like this ad" option for ones you really don't want to see again. So something similar to that model could be good here.